ADVERTISE!
Early to bed,
Early to rise,
Work like crazy, and
ADVERTISE!
Do you know what happens when you don't advertise? NOTHING!
With so many kinds of advertising available, how do you know
which method fits you and your product? Advertising falls into four
basic categories, as follows:
1. Tell People! Simple isn't it. But so many people don't tell people
about their product or business. Print advertising is still the most popular
form, with the internet not far behind. But remember - running an ad once is just a waste of money. It takes anywhere from
4 to 7 publications before an ad registers with the public.
2. Get Publicity! Hopefully you will get the good kind! Write
a press release, get your picture in the local paper or on the news, do a
radio interview, sponsor
an event. Anytime you become visible, you
get publicity.
3. Demonstrating. Vacuum cleaners, cosmetics, auto test drives, home parties.
If your product can be demonstrated successfully, it is as good as sold.
4. Personal contacts. Selling insurance, cars or selling at a flea market are
examples of personal contact is necessary to make the sale, (unlike mail order or internet sales).
Test. Test. Test. When you find what works, stick with it. Good Luck!
About the Author
Barbara Kenzik is a sales rep and markets 3 and 4 day vacation packages
for Coastal Vacations.
